WMU Athletics and the Broncos Will Reign Collective Announce Partnership With Roy, Inc
Provided by: WMU Broncos
Western Michigan University Athletics and the Broncos Will Reign Collective are excited to announce a new partnership with Roy, Inc. This partnership, secured by Bronco Sports Partners in collaboration with Van Wagner, provides WMU alums and supporters with an additional tool to support and resource the Broncos Will Reign Collective, with 100% of their support going directly to the student-athletes of their choosing.
“We’re thrilled to partner with Western Michigan University and Broncos Will Reign Collective to bring the power of Roy directly to Bronco Nation,” said Cale Johnston, CEO of Roy. “This partnership enables fans to get directly involved in NIL by supporting their favorite players. It’s more than just financial backing; it’s about building a community that rallies behind the team, helping retain top talent, and driving the Broncos to championship victories. With Roy, every fan contribution counts, making a real impact on the future of the program.”
Roy is an app that WMU alums and supporters can download directly to their handheld devices through Google Play or the App Store. Once downloaded, fans can create an account and contribute to their favorite WMU student-athletes NIL initiatives. In exchange for their contribution, fans will receive exclusive video content.
“This first-of-a-kind partnership with ROY offers Bronco supporters a new innovative way to connect with and to support their favorite WMU student-athletes,” remarked Broncos Will Reign Director Mitch Zajac. “We are excited to provide another resource for Bronco student-athletes to expand their reach using their Name, Image, and Likeness.”
On November 19th, the Broncos Will Reign Collective is hosting its inaugural Reign Together Day. Contributions made through the Roy app will be eligible for membership benefits through the Broncos Will Reign Collective.
About Broncos Will Reign
The official NIL collective of WMU Athletics, Broncos Will Reign, has assisted WMU coaches in retaining and recruiting top student-athletes since being formed in January of 2023. Initially founded by WMU alums Jason Babin, Scott Selzer, and Mitch Zajac to help Marshawn Kneeland remain at WMU when Power Five football programs were pursuing him, the collective has supported many Bronco student-athletes since 2023. As the landscape of collegiate athletics continues to evolve, the collective needs to grow its support of Bronco student-athletes and programs. Broncos Will Reign members are eligible to receive two Bronco Athletic Fund priority points for every $100 contributed to the collective. Follow on X/Twitter (@BroncsWillReign), Instagram (@BroncosWillReign), and Facebook (facebook.com/broncoswillreign) to keep updated on all things happening with Broncos Will Reign. WMU supporters may also visit www.broncoswillreign.com to learn more and support their favorite Bronco athletes.
About Roy
Roy is an innovative NIL (Name, Image, Likeness) mobile app that connects college athletes directly with their fans, offering a transparent, fan-driven marketplace. Fans can make direct payments to their favorite athletes in exchange for exclusive content, helping athletes maximize their NIL potential as a student-athlete. Roy ensures that payments go to the athlete chosen by the fan. Fans receive their money back if the athlete transfers or does not provide the promised content. This commitment fosters trust and stronger connections between fans and athletes. To learn more, visit joinroy.com.